• Sydni Rubio-Weiss

All Aboard The Hot Mess Express!!

Hey everyone! First - I want to thank you for taking the time to read this. I know our ADHD brains see a block of text and think “AHHH!”

For those of you that don’t know, I’ve recently decided to take the plunge and put my entire heart and soul and bank account into What in the ADHD? When I made that decision, I was super close to monetizing from YouTube. Unfortunately, I’m still super close, and haven’t made much progress. This is mostly because, in order for me to monetize, I need to have enough "public watch hours" on my videos.

The problem with this is that it takes me soooo long to actually publish a video. I spend hours gathering the most accurate information I can find, determining how to present it, recording footage, and editing it. The entire process takes anywhere from 50 to 100 hours per video. It’s… exhausting, to say the least.


And - videos aren’t the only thing I try to put out for the ADHD community.

I design surveys (which is WAY harder than you may think.) You have to come up with questions and options that have the potential to produce decent data.

If ya make a crappy survey, ya get crappy data.

I close the survey after 600-1,200 people respond and start analyzing the data - mostly “by hand”, meaning: I don’t have a fancy supercomputer that can spit numbers and figures out for me. I organize, format, and determine trends using only my brain and pre-arthritis hands. That's all.

If I had to guess, I spend about 30-80 hours on data formatting and analysis per dataset. Then, I spend about 5-12 hours making decent-looking figures and charts that everyone can look at for 6.83 seconds before they continue scrolling.


I’ve also started making quizzes based on said surveys. (You can find the link on my homepage!) These aren’t for data collection - these are for “fun”. The idea is that someone can take my quiz and learn where they stand in comparison with the original survey population. My first quiz was on Rejection Sensitive Dysphoria - there’s about 22 questions; and at the end, you can see how severe your RSD is compared to 636 other ADHDers (and some neurotypicals for control purposes). These also take lots and lots of time. I believe I spent 60-ish hours on the RSD quiz.

And then there’s the tweets and infographics that we all love. I have to stay relevant in the community, so I have to make sure I’m consistently sharing decent content with the Twittersphere.

I spend well over 80 hours per week on What in the ADHD? Some weeks, it’s over 100.

But I’m not here to whine about it, because I honestly love it.

The problem is that I don’t really make any money from what I'm doing yet. I don’t have a “Big Girl Job” ... for lots of reasons - there’s no way I’d have time to do what I do if I did have a Big Girl Job, anyway. So, my family mostly relies on my husband’s salary and the occasional Ko-Fi tip sent my way.

My husband is a high school biology teacher and my son is in kindergarten. Fortunately, we don’t have to pay for daycare anymore, but it’s still expensive to just live these days.